Learn how strategic bid writing enabled a care provider to secure an Extra Care contract, ensuring person-centred care and fostering a vibrant community hub.
What Is Extra Care?
Extra Care offers individuals, typically over 55, safe and secure housing with the independence of their own apartments, alongside tailored 24/7 care and support.
A typical scheme includes:
- Private one- and two-bedroom apartments.
- Communal spaces such as gardens, cafés, and hairdressers.
- Opportunities for social and recreational activities.
The goal is to create an inclusive, welcoming environment where residents thrive, while also fostering connections with the local community.
Key Requirements of the Tender
The Local Authority was seeking a care provider that could deliver high-quality, person-centred care while ensuring the Extra Care scheme became a vibrant community hub. Key priorities included:
- Collaboration: Working closely with housing providers, community services, and health professionals.
- Community Integration: Providing spaces and activities for both residents and the broader community.
- Innovative Design Input: Offering expertise to ensure the scheme met its full potential.
Overcoming Challenges
Our bid writers faced the challenge of crafting a compelling submission within a strict 3,000-word limit. Despite this constraint, we delivered a high-quality proposal by focusing on these key strategies:
Crafting a Detailed Mobilisation Plan
We developed a comprehensive plan outlining how the care provider would meet the Local Authority’s expectations. This included practical strategies for:
- Coordinating with stakeholders to ensure seamless collaboration.
- Integrating community-focused activities like exercise classes and social events.
- Supporting person-centred care in a welcoming, inclusive environment.
Emphasising Expertise and Results
Our narrative demonstrated the care provider’s proven experience in delivering successful Extra Care schemes and their ability to create a thriving community hub.
Clear, Persuasive Writing
Using concise, engaging language, we presented the client’s strengths and alignment with the Local Authority’s goals, maximising the impact within the word limit.
The Successful Outcome
The competition for this tender was intense, with the Local Authority looking for a single care provider to deliver the entire contract. Thanks to the expertly crafted bid, the client secured the contract, ensuring uninterrupted delivery of their vital services and positioning the scheme as a key community asset.
Need Help Winning Extra Care Tenders?
Winning Extra Care tenders requires a strategic approach and expert bid writing. Our team specialises in helping care providers craft compelling submissions that stand out. Contact us today to discuss how we can support your next tender.


