Why Insequa
The Social Care Experts Behind Your Ambitions
Since 2012 Insequa has helped social care providers grow, win contracts, strengthen compliance and deliver outstanding care. We are the only consultancy of our kind dedicated exclusively to social care, and the only one that combines strategic consulting, an expert bid team and our own AI products.
What sets us apart
Depth of expertise
Our team brings more than 150 years of combined social care experience, spanning home care, residential and nursing care, supported living, extra care and complex care. We understand the sector’s legislation, regulation, commissioning and the day-to-day pressures providers face.
Proven results
We have delivered more than 4,500 tenders with an 80% win rate. We helped one client grow from a small husband-and-wife operation to over 800 permanent staff, and another increase turnover from £5m to over £25m, with their CFO attributing much of that success to Insequa’s tender wins.
A partner, not a supplier
Our Growth Partnership Programme means we are invested in your success over years, not transactions. We do real work on your behalf: research, strategy, financial modelling, marketing development and bid delivery. Your ambitions become our shared plan.
Innovation you can use
We build practical AI for the sector, starting with Pip, our AI PIR Manager. We are Cyber Essentials Plus certified, and we apply the same innovation we recommend to our clients in our own business every day.
Integrity throughout
Hundreds of happy clients, thousands of successful engagements and a 4.7 Google review rating. We are supportive, client-centred, creative and tenacious, and our clients value how easy we are to work with.
Meet the Leadership Team

Peter Hamilton
Director
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Peter has a strong 38-year career background of successful SME turnarounds and helping company owners build sustainable strategies for growth. He has been directly involved in helping our largest clients where tendering has been a core priority for the boards of LEs to win grow and successfully sell their businesses. He has helped hundreds of companies become fit-to-compete in the public service arena. He spent 5 years building a delivery team to help SMEs across various sectors win tendered contracts for services. He co-founded Insequa in August 2012 and heads up the company’s strategic growth.

Bill Watson
Director
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Bill worked in the Public Sector for 22 years prior to launching Insequa Ltd. He started his career as a nurse in the NHS, working in orthopaedics, trauma and acute medicine. He then moved into academia for 15 years leading on programmes of applied research in collaboration with the NHS.

William Honey
Strategic Director
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As Strategy Director, Will brings over four years of experience at Insequa, having advanced from Sales Executive to a Senior Leadership position. His role is to develop new strategies that foster growth, and innovation to enhance win rates and drive client success. Will has a deep understanding of the bidding process, combined with deep market knowledge, ensuring impactful, tailored solutions that deliver results to all our clients.

Mathew Salmon
Business Development Director
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As Sales Director, Mathew oversees the Sales team, ensuring exceptional service for both new and existing clients. As the first point of contact for the company, he prioritises setting a strong example and providing immediate peace of mind to every client.

Paul Keen
Client Director
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Paul Keen joined Insequa Limited as Client Director in October 2023, leading the Social Care Tender production team. The team delivers tenders for public sector Social Care service requirements for a range of clients. As Client Director, Paul manages key customer relations, leads large bids, mentors the Production Team, completes evaluations and quality checks, and reports to the Company Owners. Paul has a proven track record of helping businesses grow, with skills in creating and managing high-performing teams, delivering sustainable business growth, meeting statutory business requirements, and developing a value-driven culture. Key achievements at Insequa include supporting the implementation of AI, being a key member of the Senior Management Team, implementing new processes, and developing new services. He also completes all IT related tenders. Prior to Insequa, Paul held leadership roles such as Operations Director at iCare24 Limited, Complex Care Manager at Newcross Healthcare Solutions, and Service Delivery Director at International Medical Management. Earlier in his career, he worked at Sodexo Remote Sites Scotland and Abermed/International SOS. Paul also possesses significant IT knowledge that he utilises to help businesses maximise their IT investments.
Get advice from our Social Care Experts
Let’s discuss how we can help you achieve your social care goals.
Whether it’s winning contracts, ensuring compliance, or planning for growth, our team is here to understand your needs and provide tailored solutions. Book a quick discovery call and take the first step toward building outstanding care.